PowerReviews Insider

As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months.  In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]

Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]