As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
On behalf of everyone here at PowerReviews, I would like to say “Thank You” to Jay Shaffer for his passion, dedication and amazing accomplishments during his time as our VP Worldwide Sales and Marketing. His animated and uplifting personality will certainly be missed in this office, but we are excited to see what lucky adventure [...]
They say that 1 “human” year is equivalent to 7 dog years. Wonder what that would be in “e-commerce” years? From how fast this industry of ours seems to spin I’d say 20 years seems about right!
This past week at PowerReviews we celebrated our 3rd Birthday – Yippee! And are we [...]
Late last month I shared with you the exciting launch of social navigation by Onlineshoes.com. I said then that while Onlineshoes was the first to do so, many retailers would soon follow and they have.
I am thrilled to share with you two more retailers that have integrated customer feedback directly into the site navigation. [...]
If you are in sales, one of the greatest feelings comes from seeing a customer really happy with their purchase. If it is software or a service you are selling, then happiness often takes the form of a very successful, fully leveraged implementation by a customer driven at the onset to derive every benefit [...]
