As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
On behalf of everyone here at PowerReviews, I would like to say “Thank You” to Jay Shaffer for his passion, dedication and amazing accomplishments during his time as our VP Worldwide Sales and Marketing. His animated and uplifting personality will certainly be missed in this office, but we are excited to see what lucky adventure [...]
