Tuesday, August 4th, 2009

Internet Retailer Recognizes PowerReviews as Customer Reviews Solution Leader

On Friday, July 31, 2009, Internet Retailer announced the Internet Retailer Top 500 “Solution Leaders” – the top 3 vendors in each solution category they track.

We are very pleased to be recognized by Internet Retailer as the Solution Leader in the Customer Reviews and Forums category – click here for the full article (screen shot [...]

Wednesday, May 20th, 2009

Mining the Gold: 5 ways to really leverage customer reviews

As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months.  In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]

Friday, February 20th, 2009

Negative Reviews – From a Retailer’s Perspective

The number of articles and blog postings has been mounting in response to Belkin’s “fraudulent reviews” posting and, most recently, Yelp.com’s “business of extortion” coverage (Yelp denies any wrongdoing and have issued an official reply). These cases, regardless of their merit, are of concern to us at PowerReviews, since they question the value that legitimate [...]

Friday, July 25th, 2008

Saving the Best for Last!

After two nights of networking fun under the stars and an entire day of superior content, what could possibly top it all off on the last day of the Shop.org Online Merchandising Workshop? Two words: Fiona Dias.
And while Raul Vasquez from Walmart.com (www.walmart.com) may have hobbled up to the stage on crutches on Day [...]

Tuesday, May 20th, 2008

How do you get all those reviews?

I get asked all the time what is the best way to generate customer reviews. And without a doubt the simple answer is…you ask for them. In fact, our industry is littered with supporting evidence that shows a post transactional email sent a few weeks after the original shipment date that specifically asks [...]

Tuesday, April 22nd, 2008

Happy Birthday Buzzillions – 1,572,000 reviews and counting!

The BUZZ on Buzzillions is that PowerReviews hit a huge home run already in just the first year of this new site. Buzzillions offers shoppers an innovative and exciting new way for people to find the right product for them using insightful and relevant feedback from other shoppers – just like them! This [...]

Tuesday, February 12th, 2008

Let the Sun Shine In

I’m here in Palm Desert for the BIG eTail West show and it is a terrific 81 degrees!
So I couldn’t think of a better place or way to announce the launch of one of our newest clients, Sun & Ski Sport! And although they are of course in the middle of their winter merchandise [...]