As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
Last night was the opening reception of the Shop.org Merchandising Workshop and what a fun event it was. Filled with some of the biggest and brightest Who’s Who in our industry , the conversions with both familiar and new faces was inspiring and insightful as usual.
And, a quick look through the agenda reveals a [...]
Late last month I shared with you the exciting launch of social navigation by Onlineshoes.com. I said then that while Onlineshoes was the first to do so, many retailers would soon follow and they have.
I am thrilled to share with you two more retailers that have integrated customer feedback directly into the site navigation. [...]
If you are in sales, one of the greatest feelings comes from seeing a customer really happy with their purchase. If it is software or a service you are selling, then happiness often takes the form of a very successful, fully leveraged implementation by a customer driven at the onset to derive every benefit [...]
Right Jab…
I am down that the Internet Retailer Web Design ’08 in Miami this week (and yes, I jetted back across the U.S. yet again having just been in Orlando for the Shop.org event) and must confess I am truly impressed with the show.
Of course, like lots of folks I had my doubts about this [...]
