How It Works
Facebook Connect is integrated directly into the write-a-review process so it’s super easy for users to publish their reviews to Facebook.   In the past, users could post content to Facebook, but only if it was already on your site.  This meant that users had to keep checking back to see when their review was posted on the site.  How many people do you think remembered to do that?  Once it was live, they could then post the product page to Facebook.  Even then, their review may have been one of many on the page.  This posed too many barriers to the user to be an effective marketing tool for you.

With Facebook Connect, users can now post their review to Facebook immediately after they write it, while their excitement about a product is fresh in their mind (and before they forget to do it).

Facebook Connect highlights their specific review content in the post and allows them to add their own comments.

The key is that PowerReviews posts only a “snippet” of the review on Facebook, requiring their friends to click on a link to read the rest of the review – which takes them to your site — and that’s what drives the immediate traffic uplift.

When their friends arrive on your site, the review is highlighted, making it a fulfilling experience once they arrive.

Why Use It
Facebook is the largest social network in the world.  In April 2009, Facebook reported an estimated 200 million monthly active users.  This is a powerful network that you can use to spread the word about your products and your site, driving significant short term and longer term traffic to your site.

During Citysearch’s initial beta testing of Facebook Connect they found:

“In the four months the site has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members: daily registrations on Citysearch have tripled.” New York Times

That’s an average of 40 people seeing a post about your site and 28 people coming to your site for each review posted to Facebook.  Not bad.

If you are interested in using Facebook Connect with Reviews on your site, contact us at info@powerreviews.com.  If you happen to be at the Internet Retailer Conference East in Boston, June 16 and 17, stop by Booth #1036.

What is Review Accelerator?  It is a simple and easy way for PowerReviews Express clients to send follow-up emails after their customers purchase a product, inviting them back to review.  Review Accelerator is the result of years of optimizing the format, design, and process to maximize the response rate and quality of reviews with hundreds of our Enterprise clients (to achieve response rates as high as 15%).  We take care of all the complexity and implement the best practices for you.

Why is Review Accelerator™ so important?  Quite simply, without a well-implemented follow-up email program, you won’t get enough reviews.  Our research shows that 74% of customers believe that four reviews per product is the minimum needed to make an informed buying decision.  Review Accelerator can help you achieve this milestone 10 times faster (in 1-2 months instead of 1 year).

With the addition of Review Accelerator, we believe PowerReviews Express provides a complete review solution that will exceed your expectations.  You not only get our unique tag based solution that consumers prefer 2-1 over stars and comments, but a program that accelerates your review collection.  It is the fastest and simplest way to reap the benefits of reviews on your site.