We at PowerReviews, have always known the best way to populate reviews on your ecommerce site is to solicit them from your customers post purchase with a follow-up email. In most cases, it was something that required a fair amount of technical expertise from extracting your order history to populating the correct links in your [...]
As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
As you may know, we launched an on-demand version of PowerReviews in December, called PowerReviews Express™, focused on small and medium-sized online businesses. Express has the same tag-based reviews capabilities that are used by our Enterprise clients, such as REI, Staples and Toys “R” Us, but at an affordable price (starting at $80/month), and with [...]
