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How Social Content is Transforming SEO + 2 Tips To Stay Ahead of The Game

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      Cathy Halligan SVP, Sales & Marketing, PowerReviews   Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers. And despite some well-publicized failures in the past, Google has already had some significant success … Continue reading

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Calculating Social Commerce Performance (3 Need-To-Knows this Holiday Season)

Article originally posted in ClickZ on October 11, 2011

    Cathy Halligan SVP, Sales & Marketing, PowerReviews   In a previous column, I outlined the reasons why the business case for social is unclear. One of the top reasons is the confusion around which social tool to apply to achieve the desired business outcome (brand, marketing, sales, service, or insight). While many CMOs can rattle off how many Facebook fans one has, very few can cite the following stats, which drive traffic, conversion, and therefore, sales in social. Social is the creation and exchange of user-generated content (UGC). Consumers have consistently indicated that the UGC with the greatest impact … Continue reading

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The 4 Biggest Facebook Marketing Blunders Hurting Your Brand (And How to Right Your Wrongs)

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  It’s the multimillion-dollar question: What’s the ROI of a Facebook campaign? Usually, that question is answered from a brand or marketing perspective, which leads to much head-scratching and vague conjecture about “greater visibility.” That’s because the marketing campaign that drives brand reputation and awareness isn’t the same as the program that drives sales through customer conversations, joint buying and game dynamics. CMOs are approaching Facebook as an experimental advertising platform, not a viable business-building platform. Simply put, CMOs are doing it wrong.   There is a strong and compelling business case for Facebook and plenty of evidence that the … Continue reading

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Top 8 Questions Collegiates Ask About PowerReviews

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Holy cow, is it November already?  It seems like we just kicked off PowerReviews college fair recruiting campaign, yet several career fairs later our team has invested over 140 hours in interviews alone!  We’ve met with some of the best and brightest university talent to identify our December 2011 and May 2012 hires.  You think I joke?  Check out our interview whiteboard getting updated by a power-house recruiter.     A career fair is like a software trade show.  You’ve got people looking to invest in a solution that will fulfill their needs and enable them to reach future goals.  Imagine all the top software companies … Continue reading

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PowerReviews takes Chicago #Social

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It’s been close to a year since I started at PowerReviews, but before last Wednesday night the only thing I knew of Cathy Halligan’s ability to hold an audience, other then during internal meetings, was what I’ve heard from my colleagues.  At the Palomar Hotel in Chicago, our SVP of Sales & Marketing, accurately and compellingly offered PowerReviews perspective on Social and how it’s guiding the PowerReviews product road map.     The event was appropriately named the PowerReviews Social Commerce Think Tank (#ChicagoSocial in Twitter language), and believe me, “Social” was palpable.  Cathy’s audience included representatives from online merchants … Continue reading

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PowerReviews Bi-Weekly Industry News Roundup

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Welcome to another edition of PowerReviews’ Bi-Weekly Industry New Roundup! As we make our way towards the busy holiday season the eCommerce world has been abuzz with exciting new developments: In an article that may come as a surprise to some, MediaPost’s Mark Walsh digs into an emerging shopping trend with smartphone users. According to a recent survey conducted by Retrevo, two thirds of today’s smartphone users admit that they have checked out a product in a brick and mortar store and then made the purchase itself from a different store online. The reasons for not committing to the purchase … Continue reading

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The PowerReviews Social Commerce Think Tank is coming to Chicago on October 26th. Have you RSVP’d?

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  Its official, today is T-Minus 8 days to when Cathy Halligan, SVP of Sales and Marketing at PowerReviews shares our perspective on social. And, yes we are very excited for our upcoming trip to the windy city! If the score of the Chicago Bears game Sunday night (sorry, Vikings Fans) is any indication of what we will experience on the 26th then we are all in for a high scoring afternoon on current and valuable content in this face paced, rapidly changing industry and a thing we call ‘social’! During our event we will share: PowerReviews social perspective Recently … Continue reading

Bi-Weekly Industry News Roundup

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Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks were rife with interesting Social Commerce news as we make our way toward the busy holiday season. In the past two weeks we’ve seen eBay announce its plan to adopt Facebook’s Open Graph, Walmart announce its integration with Facebook to promote in-store promotions and events, and a push for online sales tax reform on the federal level. There is no better indicator that the Social Commerce revolution has arrived than the largest online auction house in the world baking Facebook into their offerings. EBay … Continue reading

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4 Benefits of using “Questions and Answers” for Businesses

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While product reviews are the backbone of Social Commerce and Facebook is the community of choice, questions & answers can often be overlooked.  A recent study from the e-tailing group has found consumers are spending significantly more time researching products before making purchases. Half of the people polled in the survey said they spend 75% or more of their shopping time researching products and they rank Q&A as the 2nd most important social tool for research behind customer reviews. However, the benefits do not stop there. In addition to being a highly effective research application that is proven at driving … Continue reading

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Brazil: Hotbed for the Online Merchant

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E-commerce has the unique capability to connect merchants and buyers across the globe in a matter of seconds. The development of multinational online giants and their ability to ship products across continents has opened the floodgates of endless choices for consumers. Emerging markets like India and China are on track to reap enormous benefits from the expansion of e-commerce into their mainstream consumer’s life. One of the best examples of potential for growth is Brazil, where the online retail sector has already generated $5.2 billion, with 4 million first-time online buyers in the first half of 2011 alone. Its fast … Continue reading

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