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Let Us Show You the Money! Introducing PowerReviews’ Essential Social Suite

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Introducing PowerReviews’ Essential Social Suite. The numbers are staggering: 1 million pieces of social content – tweets, reviews status updates, shared photos, etc. – are created each minute. Direct ad spending on the Facebook platform is projected in the $3.8 billion range this year, and many millions more are being spent to build tricked-out brand pages and attract legions of fans to them. But most of that spending couldn’t be correlated to actual results. Until now. Today, we’re proud to unveil our Essential Social Suite (ESS) that, for the first time ever, gives any business with an online presence a … Continue reading

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PowerReviews Bi-Weekly Industry News Roundup

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Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! Exciting things are transpiring in the world of Social Commerce as Facebook prepares for IPO. From retailers’ continued excitement at the prospect of Facebook Commerce to an interesting recap of 2011 retail happenings, as well as looking ahead into 2012 and beyond, PowerReviews has curated the best e-commerce/social shopping news so you are given only the crème de la crème. Facebook finally announced their IPO which, to no surprise, is predicted to shatter a few records. the $5 IPO is the largest for Internet companies ever, and is … Continue reading

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Top Five 4+ Star Products of the Holidays

If you’re going to spend money, you might as well make sure it’s money well spent. US consumers spent upwards of $32 billion online this past holiday season. Here’s a glimpse at some of the products customers were most satisfied with, and what they had to say about them: 1. Ninjabread Cookiecutters 4.8 stars out of 251 reviews Would you rather operate a pair of nun-chucks than a stand mixer? Do you wish your gingerbread would punch you in the face? Then these ninja-shaped cookie molds are for you. One happy reviewer says, “Got them for a friend who is … Continue reading

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PowerReviews Bi-Weekly Industry News Roundup

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Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks have been rife with interesting news in our exciting industry. From Google’s decision to rank UGC higher in their search results yet again, to consumers’ continued interest in making purchases on the go, PowerReviews has curated the best e-commerce/social shopping news so you are given only the crème de la crème. December was a big year for retailers, who saw a surge in the amount of sales made through mobile devices. Specifically, according to the IBM Benchmark report that tracks online sales of some … Continue reading

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PowerReviews Bi-Weekly Industry News Roundup

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And just like that the holidays are over and we’re back with another installment of the PowerReviews Bi-Weekly Industry News Roundup! Here’s the past two weeks’ worth of the most topical industry news for your reading pleasure. Dive in! While the majority of retailers are going “new school” with their guerrilla marketing by blasting their message out via social media, one retailer, Karmaloop, is going “old school” by hiring brand representatives–and it’s working. In fact, 27% of Karmaloop’s sales last year came from its network of over 96,500 representatives that promote Karmaloop in exchange for merchandise from the retailer. Anyone … Continue reading

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Four Marketers Getting It Right (and Wrong) on Facebook

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  At this year’s Web 2.0, Mary Meeker shared a staggering statistic: the number of people on social networks today exceeds the number of Internet users in 2006. Seventy percent of those individuals use Facebook. Never before has a brand had such rapid adoption, frequent engagement and deep trust. The Facebook phenomenon has executives scrambling to respond to questions from their CEOs and boards, namely “What’s our social strategy? What are we doing with Facebook?” And this scrambling has ignited a rush of activity. Facebook has seen a massive influx of advertising dollars ($3.8bn projected this year). Ad agencies have … Continue reading

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Top 10 Totally Surefire Holiday Gifts

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It’s crunch time. The deadline to get your gifts together is fast approaching and you still don’t know what everyone wants. So we turned to our social commerce network that provides ratings, reviews and Q&As to over 5500 brands. Our team at PowerReviews took a look at a database of 35 million products to see what people were talking about. We looked at which products were most heavily reviewed and shared on Facebook. We also combed through all the questions and answers curious shoppers posted. The ten products below emerged as some of the most buzzed-about among people who were … Continue reading

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Sony Goes Social: Enables True Open Sharing with Brandshare

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Manufacturers Take Notice! Retailers and consumers alike want the reviews generated on your site displayed wherever a purchasing decision takes place. What does this mean for you Mr. and Mrs. Manufacturer? Apply the old saying, “Sharing is caring”! Well, reviews generated on your site are no different. Share your review content to retailers offering your products. Regardless of the platform that your reviews were generated on, let PowerReviews Open Commerce Platform help set your content free! Sony, our newest manufacturer on the Brandshare program has gone completely open. They’ve told us to share their reviews to anyone and everyone that … Continue reading

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PowerReviews Bi-Weekly Industry News Roundup

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And we’re back with another installment of the PowerReviews Bi-Weekly Industry News Roundup! Here’s the past two weeks’ worth of the most topical industry news for your reading pleasure. So dive in, posthaste! To the chagrin of brick and mortar retailers everywhere, the online retail giant Amazon introduced a promotion last week that gave shoppers up to $5 off if they scanned a bar code with its mobile application, and then purchased that item online. Already hurting from the reeling economy and consumer propensity to shop more online, small to mid-size businesses all over the country called foul. In response … Continue reading

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A Word To The Wise: Brands Need To Be Social With Their Social Content

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If you build it, will they come? With all of the social tools available and used in the market today it’s easy to think your customers will know what to do when your e-commerce site brings on a new tool, but that is not necessarily the case. It’s important when a retailer adds new social options such as reviews, question and answer or social engagement tools to their site they communicate this new functionality to their customer base.  Announcing new features can lead to higher customer adoption, spur further conversation among their community and increase content to their site, all … Continue reading

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