We’ve been acquired by Bazaarvoice, Inc (NASDAQ: BV)!

Our combined team will bring together the very best of both platforms. To learn more about the acquisition, read the press release, and visit Bazaarvoice.com.

Plan on it!

I know that many of you out there are already knee deep in holiday traffic and hopefully all your hard work and preparations for these few key weeks is paying off. In that regard, I’d like to share with you what our friends at Lillian Vernon have been up to and some of the key preparations they undertook for this 2007 Holiday Season. Lillian Vernon, one of our more recent clients, has already seen the benefits of our unique relevancy based review system permeate well beyond the product detail page and conversion funnel. They are harnessing the full power of … Continue reading

Author:

Cyber Monday Celebration

As the numbers continue to pour in from all authoritative sources for both Black Friday and Cyber Monday activity, we here at PowerReviews are still celebrating the outstanding traffic days that we experienced on our shopping portal, Buzzillions.com. We saw more than a 50% increase in traffic during the entire 4-day stretch, clearly signaling that our shopping portal has been adopted by today’s online shoppers and has real strong retail legs! In fact, I am happy to share with all of you that Buzzillions is now a 5-star (or b-bar) Commission Junction publisher – their highest level! Our retail clients/partners … Continue reading

Author:

A picture is worth a thousand words

I just got back from Southern California visiting family for Thanksgiving. And like millions of others, I went to the local mall on Friday and shopped the sales. Besides being a feeding frenzy, I was most amazed at the sheer volume and unparalleled selection of goods for sale. And, of course, I am again faced with my annual dilemma – what to tell my family I want for Christmas. Don’t know what you really want this holiday season either? Well, maybe we can help, At PowerReviews, we’ve taken “finding the right product” to the next level this holiday season on … Continue reading

Author:

Using the holidays to your personal business advantage

Now before you get all worked up on this title, let me explain. Several years ago during a family Thanksgiving I learned an incredibly important lesson – one that I have repeated at every holiday season. I used my family as a focus group. It didn’t start out that way, of course. It actually spawned from the familial love that comes when your distant cousins and out of town relatives are dying to get caught up with what all that you have been up to since the last time you met. In my case, I had just started at Wine.com … Continue reading

Author:

The best birthday gift – discovering the Social Researcher!

This week I celebrated my birthday – and thanks to all of you for the great emails, cards and writings on my wall in Facebook – and my special day was made even sweeter by the incredible interest in and coverage of our Social Shopping Study which surpassed even my high expectations for this effort. It started as a simple project with my dear friend Lauren Freedman of the e-Tailing Group; to determine the current level of interest and commitment that shoppers have in using reviews in their online purchasing decisions given the incredible growth in review functionality and availability … Continue reading

Author:

Character Building

One of the things we hear over and over from our clients is how expressive our reviews are given our tag-based structure that allows reviewers to quickly identify those product benefits and characteristics most important to them, and of course, relevant to the reader! And not ones to sit on our laurels, we recently launched two improvements to the review submission process that have both achieved early successes. They talked, we listened. Several of our clients, both pure-play and multi-channel retailers, told us they would love to further engage their customers in the review process by allowing them to specifically … Continue reading

Author:

eTail Mid-Market 2007 – San Jose

It was with great honor that I served as the opening keynote speaker for the recent eTail Mid-Market event in San Jose (October 2007) and continuing on as Chairman for that entire first day. And besides the spotlight, which admittedly brings out the best in me, the real benefit from serving as chairman is that you get to be right in the thick of things and fully engaged in all of the conversations. And what conversations they were! There was an enormous amount great content shared at the conference and to include it all here would be nearly impossible. So … Continue reading

Author:

Proud as a Peacock

As my best friend from grade school used to say “Winner, Winner Chicken Dinner!” It is with much pride that our online shopping portal Buzzillions.com was recently recognized for Outstanding Achievement in Website Development by the Interactive Media Awards(TM) (IMA). The honor was based on design, usability, and innovation in technical features with specific excellence in Retail—quite a heavy tribute indeed! I would like to publicly give props to Jim (Jimbo) Morris, VP and GM of Buzzillions.com, for the exceptional work he and his team have done. This is the third IMA win for Buzzillions.com in 2007 as this past … Continue reading

Author:

Happy Halloween – Very Scary Unsupported Statements – BOO!

Happy Halloween! You think this is scary? Well wait until you read this The latest in a series of unsupported boasts by the “other player” in this market claims (without any quantifiable or auditable support documentation) that their new ask and answer product yet again drives a huge increase in sales – “products with 2 or more answers convert at 22% higher sales”… This “bear” of a fact is hard for me to swallow without any proven data being offered up in support since any number of issues could be the real drive for the increase: the company had a … Continue reading

Author:

The Forrester from the Trees…

Talk about setting your self apart from all the rest, the Forrester Consumer Forum hosted by Carrie Johnson, Vice President, Research Director, and Christine Overby, Principal Analyst, two weeks past in Chicago did just that. Having attended and or spoken at dozens of these type conferences, I can honestly say that this event was one of the best. In addition to the outstanding keynote speakers including Christy Hefner, Chairman and CEO of Playboy Enterprises, and Christina Norman, President of MTV Networks, the content throughout both days was current, rich and informative beyond expectations. Now I usually would not attend this … Continue reading

Author:

Page 19 of 20« First...10«1617181920»