Change is in the air and on the lips of every newscaster in the country. We at PowerReviews are awed by the way technology influences our modern day world all the way up through the presidential election. Both presidential campaigns reached out through new communication channels like text messaging, Google ads and online donations.
In our [...]
On behalf of everyone here at PowerReviews, I would like to say “Thank You” to Jay Shaffer for his passion, dedication and amazing accomplishments during his time as our VP Worldwide Sales and Marketing. His animated and uplifting personality will certainly be missed in this office, but we are excited to see what lucky adventure [...]
I can still remember the first time I met Andy Chen – and it feels like it was just yesterday! Once I got used to Andy’s spunkiness and scrappiness of PowerReviews’ then marketing efforts, I became a huge fan and supporter, and going forward spent much of my time making sure Andy got the introductions [...]
Amidst all this uncertainty in the news these days, there is only one thing we here at PowerReviews know for sure – merchants love our review solution and are adopting it in record numbers.
As of this week (October 15) our 2008 Total Sales YTD (year-to-date) have surpassed total sales for all of 2007. With three [...]
Three mornings ago I stopped at the local Safeway (supermarket) on my way to work and saw the oddest thing. Several people were in the check-out lines, each carrying dozens of packages of Mother’s Cookies. Apparently, the Mother’s Cookies guy was stocking the shelves for possibly the very last time – he had told everyone [...]
Product reviews are great. Product recommendations are great too. Put them together and you have synergy!
Working with our friends at MyBuys, one of the leading providers of product recommendations for online merchants, we combined our technologies for our shared client Essential Apparel to achieve very impressive results!
By integrating PowerReviews customer ratings and reviews with MyBuys [...]
Parents for Change…
Humor can be an enormously powerful tool in your communication efforts. When used effectively it can help your marketing message become a real standout, making such a positive impression that your shoppers just can’t refuse the offer.
And when it comes to finding creative ways to acquire new customers, our friends at Diapers.com have [...]
One of the best things about the recent Shop.org even in Las Vegas was having my dear friend Alison Jeske – Director of Product Management at Drugstore.com, be my partner and official “sidekick” for two of my round table presentations – ‘Analyzing the Customer Experience’ and our very well attended ‘Critic’s Corner’ where she and [...]
Let me first start off by saying that most of the time I enjoy reading the Bazaarvoice Blog – it’s well written and certainly at times a viable source for our ecommerce industry. But the most recent post by Sam Decker, their CMO, really caught my eye and made me do a double a take.
The [...]
I don’t think I have ever been busier than last week’s BIG show in Vegas!
So besides all the schmoozing that one must do there (and that’s a fun thing!) I had three different assignments while there. The first is the subject of today’s posting.
I had the distinct honor of introducing one of the first tracks [...]
