by Yvonne Gando, Social Commerce Analyst
With online retailers gearing up for the holidays, there is no shortage of tips and tactics out there to tap into social to supercharge sales. We decided to poke around the social web and take a look at how a couple of big name retailers (who also happen to be our [...]
by Yvonne Gando, Social Commerce Analyst
If you lean in a bit further and look a little more closely, you’ve known this thing called social media for years. It’s ripped right out of those social studies textbooks that weighted many a sixth-graders’ backpacks, in their curricular insistence on opening young minds to the strands that define [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
On Friday, July 31, 2009, Internet Retailer announced the Internet Retailer Top 500 “Solution Leaders” – the top 3 vendors in each solution category they track.
We are very pleased to be recognized by Internet Retailer as the Solution Leader in the Customer Reviews and Forums category – click here for the full article (screen shot [...]
Hot on the heels of Citysearch, CNET and digg, PowerReviews has integrated its platform with Facebook Connect. Why is this so important? It enables the integration of your site with Facebook in a way that makes it much easier and faster for consumers to publish their activities on your site to Facebook. Specifically, starting this [...]
As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
When we launched PowerReviews Express in January, one of the first platforms we tested the integration on was Shopify from Jaded Pixel Technologies. Since it was so simple to set up an e-ecommerce storefront, it was perfect for our QA efforts. I remember thinking we need to partner with these guys. Well a few months [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
