By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]
By Darby, Williams, VP of Marketing
You may have visited the new PowerReviews website in the last month. Or come to our booth at Shop.org. Or downloaded one of our Case Studies. If so, I would venture to guess that your eyes widened, and your mind started to ask questions.
Yes, we just completed a soup-to-nuts re-branding [...]
by Darby Williams, VP Marketing
A New York surprise. I’m in New York visiting PowerReviews clients and partners. A great trip on its own. It also happens to be the wrap-up of the World Series, and I find myself in Time Square, a half block from Virgil’s BBQ where I had just eaten (a whole other [...]
by Yvonne Gando, Social Commerce Analyst
With online retailers gearing up for the holidays, there is no shortage of tips and tactics out there to tap into social to supercharge sales. We decided to poke around the social web and take a look at how a couple of big name retailers (who also happen to be our [...]
by Yvonne Gando, Social Commerce Analyst
If you lean in a bit further and look a little more closely, you’ve known this thing called social media for years. It’s ripped right out of those social studies textbooks that weighted many a sixth-graders’ backpacks, in their curricular insistence on opening young minds to the strands that define [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
