by Yvonne Gando, Social Commerce Analyst
RAMA (Retail Advertising &
Marketing Association) recently released a study affirming that many avid social media users still like to rest their texting thumbs/typing fingers in favor of a little face time with each other, at least when it comes to talking about the products they’re interested in buying. The study [...]
by Yvonne Gando, Social Commerce Analyst
Emarketer recently published a compelling article entitled: “What is the Future of Social Media?”, in which the author predicts that social media will soon see even more change than it has in recent years, and its importance will extend far beyond marketing to “nearly every aspect of a company’s business.” [...]
This post is the first in our “Industry Insights Series,” and is guest-written by Colin Hynes, Director of Usability, Staples, Inc.
By now, it’s well documented and accepted that customers research online before buying in a store. In fact, a recent survey of in-store customers showed that 88% said they had shopped at that retailer’s web [...]
by Yvonne Gando, Social Commerce Analyst
Yesterday, Paul Dunay wrote an incisive post on the Avaya Insights blog entitled “2010 – Welcome to the Age of Customer Service” in which he remarks, “Every business must recognize that customer service is now their primary business. B2B marketers should…work on enabling their customer service to [...]
by Yvonne Gando, Social Commerce Analyst
Remember when everyone thought Social Media was a passing fad? You might even remember the video below, entitled “The Social Media Revolution,” that enlightened us with stats such as “If Facebook were a country…it would be the world’s 4th largest,” and “Ashton Kutcher and Ellen DeGeneres have more Twitter followers [...]
