By Yvonne Gando, Social Commerce Analyst
Marketing spending for every sector (B2B and B2C products and services) has increased significantly compared to only six months ago, according to a recent report released by Duke University and the American Marketing Association, as indicated by the graph below. The study also reveals that, in the next five years [...]
by Matt Parsons, VP, Client Success
A couple weeks ago, I had the opportunity to visit our Washington client contingent. What a great group! We had a great time enjoying good food and wine, catching up with one another, and mixing in some work, too. We chatted about the joys of home ownership, upcoming marathons, kiddos [...]
by Yvonne Gando, Social Commerce Analyst
Emarketer recently published a compelling article entitled: “What is the Future of Social Media?”, in which the author predicts that social media will soon see even more change than it has in recent years, and its importance will extend far beyond marketing to “nearly every aspect of a company’s business.” [...]
This post is the first in our “Industry Insights Series,” and is guest-written by Colin Hynes, Director of Usability, Staples, Inc.
By now, it’s well documented and accepted that customers research online before buying in a store. In fact, a recent survey of in-store customers showed that 88% said they had shopped at that retailer’s web [...]
by Yvonne Gando, Social Commerce Analyst
Yesterday, Paul Dunay wrote an incisive post on the Avaya Insights blog entitled “2010 – Welcome to the Age of Customer Service” in which he remarks, “Every business must recognize that customer service is now their primary business. B2B marketers should…work on enabling their customer service to [...]
by Yvonne Gando, Social Commerce Analyst
Remember when everyone thought Social Media was a passing fad? You might even remember the video below, entitled “The Social Media Revolution,” that enlightened us with stats such as “If Facebook were a country…it would be the world’s 4th largest,” and “Ashton Kutcher and Ellen DeGeneres have more Twitter followers [...]
by Joshua Greenough, VP of Operations
You may not have heard about the DARPA Network Challenge that went on this last Saturday because there wasn’t much formal press during the contest. But if anybody asked you to find a red balloon via Twitter or Facebook, then you were a part of it.
The challenge sounds easy:
“Be the [...]
by Yvonne Gando, Social Commerce Analyst
Domestic year-over-year online sales on Cyber Monday showed a 16% lift from last year, according to research by Coremetrics. Moreover, Black Friday internet spending revealed an uptick in the average dollar value that consumers spent per order by 35% year over year, led by apparel retailers. We also learned that [...]
By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]
By Darby, Williams, VP of Marketing
You may have visited the new PowerReviews website in the last month. Or come to our booth at Shop.org. Or downloaded one of our Case Studies. If so, I would venture to guess that your eyes widened, and your mind started to ask questions.
Yes, we just completed a soup-to-nuts re-branding [...]
