by Yvonne Gando, Social Commerce Analyst
If you lean in a bit further and look a little more closely, you’ve known this thing called social media for years. It’s ripped right out of those social studies textbooks that weighted many a sixth-graders’ backpacks, in their curricular insistence on opening young minds to the strands that define [...]
by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
On Friday, July 31, 2009, Internet Retailer announced the Internet Retailer Top 500 “Solution Leaders” – the top 3 vendors in each solution category they track.
We are very pleased to be recognized by Internet Retailer as the Solution Leader in the Customer Reviews and Forums category – click here for the full article (screen shot [...]
Sometimes trends appear that seem new and innovative, and other times, it feels like some marketers simply put labels on old ideas. Social Media is one of those trends that can go either way. On one hand, companies have been leveraging customer-generated reviews, forums, photos, and videos for quite some time. On the other hand, [...]
Hot on the heels of Citysearch, CNET and digg, PowerReviews has integrated its platform with Facebook Connect. Why is this so important? It enables the integration of your site with Facebook in a way that makes it much easier and faster for consumers to publish their activities on your site to Facebook. Specifically, starting this [...]
We at PowerReviews, have always known the best way to populate reviews on your ecommerce site is to solicit them from your customers post purchase with a follow-up email. In most cases, it was something that required a fair amount of technical expertise from extracting your order history to populating the correct links in your [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
