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Archive for the ‘SEO’ Category

How Social Content is Transforming SEO + 2 Tips To Stay Ahead of The Game

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      Cathy Halligan SVP, Sales & Marketing, PowerReviews   Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers. And despite some well-publicized failures in the past, Google has already had some significant success … Continue reading

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Six Signs of Shady SEO

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(We want to make our blog as interesting and useful to our readers as possible, which is why we occasionally solicit outside contributions from partners and other folks we work with. As a many of you know, we think understanding and improving SEO is an incredibly important part of any online business, so we’ve asked our friend and SEO consultant AJ Kohn to share a few best practices here. We hope you enjoy reading this as much as we did.) Search Engine Optimization (SEO) is now a vital part of any organization. Unfortunately, it can often be difficult to select … Continue reading

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Consumers can see your Product Reviews. But can Google?

If you’re reading this, you probably know that a rich set of product reviews is one of the foremost ways to convert an on-the-fence browser to a committed buyer. Reviews act as a social cue to potential customers that they can buy with confidence. So you, as a merchant, value them because they drive sales. Customers value them because they provide validation. But that’s just part of the equation. In order for those potential customers to even enter that initial browsing phase, something needs to get them there. About a third of the time, that something is organic search. Expand … Continue reading

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