By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]
By Darby, Williams, VP of Marketing
You may have visited the new PowerReviews website in the last month. Or come to our booth at Shop.org. Or downloaded one of our Case Studies. If so, I would venture to guess that your eyes widened, and your mind started to ask questions.
Yes, we just completed a soup-to-nuts re-branding [...]
by Darby Williams, VP Marketing
A study by Sirius Decisions revealed that 32% of marketers online are creating customer communities around their products or services—and it’s paying off. One particularly notable use of customer communities to build significant business value is the development and recent launch of Microsoft’s Windows 7. Having been involved [...]
by Darby Williams, VP Marketing
A New York surprise. I’m in New York visiting PowerReviews clients and partners. A great trip on its own. It also happens to be the wrap-up of the World Series, and I find myself in Time Square, a half block from Virgil’s BBQ where I had just eaten (a whole other [...]
by Yvonne Gando, Social Commerce Analyst
With online retailers gearing up for the holidays, there is no shortage of tips and tactics out there to tap into social to supercharge sales. We decided to poke around the social web and take a look at how a couple of big name retailers (who also happen to be our [...]
by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
