By Andy Chen, Co-Founder
I’m pleased to announce that Pehr Luedtke has joined PowerReviews as CEO. This move is the next step in PowerReviews’ expansion into broad-based Social Commerce Solutions. Pehr brings a unique combination of marketing and merchandising experience at branded retailer Levi Strauss and consumer online marketing and operations experience running Epinions, [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
On Friday, July 31, 2009, Internet Retailer announced the Internet Retailer Top 500 “Solution Leaders” – the top 3 vendors in each solution category they track.
We are very pleased to be recognized by Internet Retailer as the Solution Leader in the Customer Reviews and Forums category – click here for the full article (screen shot [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
Not one for blatant self-promotion, it’s time to step out of my normal self…
I’m super excited to announce that PowerReviews is one of 300 cool companies selected as Finalists for Webware 100 – the top 100 Web applications around the globe! Over 5,000 applications were nominated, and we’re proud to be one of the 300 [...]
The number of articles and blog postings has been mounting in response to Belkin’s “fraudulent reviews” posting and, most recently, Yelp.com’s “business of extortion” coverage (Yelp denies any wrongdoing and have issued an official reply). These cases, regardless of their merit, are of concern to us at PowerReviews, since they question the value that legitimate [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
To echo a quote Sucharita Mulpuru of Forrester recently attributed to one of her past professors, “metrics are like bikinis…what they reveal is interesting, but what they hide is essential.”
Because Buzzillions.com acts as a consumer facing testing-ground for innovative new services and features, we are in a unique position to observe how shoppers use and [...]
On behalf of everyone here at PowerReviews, I would like to say “Thank You” to Jay Shaffer for his passion, dedication and amazing accomplishments during his time as our VP Worldwide Sales and Marketing. His animated and uplifting personality will certainly be missed in this office, but we are excited to see what lucky adventure [...]
