By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]
by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
When we launched PowerReviews Express in January, one of the first platforms we tested the integration on was Shopify from Jaded Pixel Technologies. Since it was so simple to set up an e-ecommerce storefront, it was perfect for our QA efforts. I remember thinking we need to partner with these guys. Well a few months [...]
I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online. In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot. Having written on the topic [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
To echo a quote Sucharita Mulpuru of Forrester recently attributed to one of her past professors, “metrics are like bikinis…what they reveal is interesting, but what they hide is essential.”
Because Buzzillions.com acts as a consumer facing testing-ground for innovative new services and features, we are in a unique position to observe how shoppers use and [...]
This blog post guest-written by Kamran Lotfi, Product Manager for PowerReviews Express
In an ongoing effort to build and maintain presence within their industry and compete with larger retailers, SMB retailers actively seek out the most cost-effective and impactful ways to help engage shoppers, build trust and grow their business. Faced with an inherent distrust factor [...]
Change is in the air and on the lips of every newscaster in the country. We at PowerReviews are awed by the way technology influences our modern day world all the way up through the presidential election. Both presidential campaigns reached out through new communication channels like text messaging, Google ads and online donations.
In our [...]
