by Darby Williams, VP Marketing
A New York surprise. I’m in New York visiting PowerReviews clients and partners. A great trip on its own. It also happens to be the wrap-up of the World Series, and I find myself in Time Square, a half block from Virgil’s BBQ where I had just eaten (a whole other [...]
By Andy Chen, Co-Founder
I’m pleased to announce that Pehr Luedtke has joined PowerReviews as CEO. This move is the next step in PowerReviews’ expansion into broad-based Social Commerce Solutions. Pehr brings a unique combination of marketing and merchandising experience at branded retailer Levi Strauss and consumer online marketing and operations experience running Epinions, [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
When we launched PowerReviews Express in January, one of the first platforms we tested the integration on was Shopify from Jaded Pixel Technologies. Since it was so simple to set up an e-ecommerce storefront, it was perfect for our QA efforts. I remember thinking we need to partner with these guys. Well a few months [...]
A posting on VKI Studios’ official company blog today, discussed the value that a “customer-facing, independently-moderated [customer review] system” brings to the online shopping experience.
A joint client of ours – PetWellBeing.com – had an in-house testimonials engine on their site and decided to enhance their system by implementing the PowerReviews customer reviews solution in an [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
To echo a quote Sucharita Mulpuru of Forrester recently attributed to one of her past professors, “metrics are like bikinis…what they reveal is interesting, but what they hide is essential.”
Because Buzzillions.com acts as a consumer facing testing-ground for innovative new services and features, we are in a unique position to observe how shoppers use and [...]
This blog post guest-written by Kamran Lotfi, Product Manager for PowerReviews Express
In an ongoing effort to build and maintain presence within their industry and compete with larger retailers, SMB retailers actively seek out the most cost-effective and impactful ways to help engage shoppers, build trust and grow their business. Faced with an inherent distrust factor [...]
Product reviews are great. Product recommendations are great too. Put them together and you have synergy!
Working with our friends at MyBuys, one of the leading providers of product recommendations for online merchants, we combined our technologies for our shared client Essential Apparel to achieve very impressive results!
By integrating PowerReviews customer ratings and reviews with MyBuys [...]
After two nights of networking fun under the stars and an entire day of superior content, what could possibly top it all off on the last day of the Shop.org Online Merchandising Workshop? Two words: Fiona Dias.
And while Raul Vasquez from Walmart.com (www.walmart.com) may have hobbled up to the stage on crutches on Day [...]
