by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
A posting on VKI Studios’ official company blog today, discussed the value that a “customer-facing, independently-moderated [customer review] system” brings to the online shopping experience.
A joint client of ours – PetWellBeing.com – had an in-house testimonials engine on their site and decided to enhance their system by implementing the PowerReviews customer reviews solution in an [...]
The number of articles and blog postings has been mounting in response to Belkin’s “fraudulent reviews” posting and, most recently, Yelp.com’s “business of extortion” coverage (Yelp denies any wrongdoing and have issued an official reply). These cases, regardless of their merit, are of concern to us at PowerReviews, since they question the value that legitimate [...]
