As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
After two nights of networking fun under the stars and an entire day of superior content, what could possibly top it all off on the last day of the Shop.org Online Merchandising Workshop? Two words: Fiona Dias.
And while Raul Vasquez from Walmart.com (www.walmart.com) may have hobbled up to the stage on crutches on Day [...]
