By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]
by Yvonne Gando, Social Commerce Analyst
With online retailers gearing up for the holidays, there is no shortage of tips and tactics out there to tap into social to supercharge sales. We decided to poke around the social web and take a look at how a couple of big name retailers (who also happen to be our [...]
by Yvonne Gando, Social Commerce Analyst
If you lean in a bit further and look a little more closely, you’ve known this thing called social media for years. It’s ripped right out of those social studies textbooks that weighted many a sixth-graders’ backpacks, in their curricular insistence on opening young minds to the strands that define [...]
by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
By Andy Chen, Co-Founder
I’m pleased to announce that Pehr Luedtke has joined PowerReviews as CEO. This move is the next step in PowerReviews’ expansion into broad-based Social Commerce Solutions. Pehr brings a unique combination of marketing and merchandising experience at branded retailer Levi Strauss and consumer online marketing and operations experience running Epinions, [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
On Friday, July 31, 2009, Internet Retailer announced the Internet Retailer Top 500 “Solution Leaders” – the top 3 vendors in each solution category they track.
We are very pleased to be recognized by Internet Retailer as the Solution Leader in the Customer Reviews and Forums category – click here for the full article (screen shot [...]
Sometimes trends appear that seem new and innovative, and other times, it feels like some marketers simply put labels on old ideas. Social Media is one of those trends that can go either way. On one hand, companies have been leveraging customer-generated reviews, forums, photos, and videos for quite some time. On the other hand, [...]
Hot on the heels of Citysearch, CNET and digg, PowerReviews has integrated its platform with Facebook Connect. Why is this so important? It enables the integration of your site with Facebook in a way that makes it much easier and faster for consumers to publish their activities on your site to Facebook. Specifically, starting this [...]
