by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
by Darby Williams, VP Marketing
Insights from our 2009 Community and Social Media Study
According to a well re-tweeted presentation by Social Evangelist Marta Z. Kagan, most of you reading this have some sort of involvement in social media. Kagan points us to the fact that three-fourths of Americans use social technology (Forrester, The Growth of Social Technology [...]
We at PowerReviews, have always known the best way to populate reviews on your ecommerce site is to solicit them from your customers post purchase with a follow-up email. In most cases, it was something that required a fair amount of technical expertise from extracting your order history to populating the correct links in your [...]
The number of articles and blog postings has been mounting in response to Belkin’s “fraudulent reviews” posting and, most recently, Yelp.com’s “business of extortion” coverage (Yelp denies any wrongdoing and have issued an official reply). These cases, regardless of their merit, are of concern to us at PowerReviews, since they question the value that legitimate [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
According to the eHoliday Survey, conducted for Shop.org this fall by Shopzilla, 83.7% of retailers will have a special promotion for Cyber Monday, up from 72.2% last year. With shoppers driven primarily by price this holiday season, retailers will compete head-to-head by running promotions revolving around free shipping, gifts and deep discount offers.
RIS News [...]
A few months ago, evo (evogear.com) launched AnswerBox and their shoppers responded by posting hundreds of questions and answers right off the starting block. Shocked by the immediate engagement, we became curious…Why are shoppers asking so many questions? And why should retailers strive to answer them?
According to JupiterResearch, 42% of 1,179 consumers surveyed have left [...]
At least this time, what happens in Vegas won’t stay in Vegas as the ideas and topics presented at this year’s Shop.org Annual Summit will certainly be carried back by the attending ecommerce merchants to their respective companies.
And given the current economic conditions we certainly hope so as merchants will need a full box of [...]
I assure all you product reviewers there is nothing to fear, it’s okay to leave a comment. In fact, we insist on it! And here’s why…
After processing a few million reviews we know a thing or two about customer reviews, one of which is that star ratings – when it comes right down to it [...]
