Gamification is a hot new buzzword these days but what exactly does it mean and how does it apply to e-commerce? First of all, gamification and game mechanics is not about making a site more “entertaining”; it’s about taking the exciting, productive, addictive aspects of game play and applying them to your site experience to increase engagement, loyalty, and conversion. In an ideal world users would be self-motivated to engage with your site, generate content and contribute to your community. Tangible rewards (discounts, special offers, free shipping) would be the icing on the cake and not the main reason for … Continue reading →

Author: Jean Kao