by Yvonne Gando, Social Commerce Analyst
TwelpForce. People power. Consumer-driven innovation. The “conversation”. Gen Buy. Lobster tails. These are just a few of the core concepts (and choice food items) that gave conference attendees something to talk about at this year’s Shop.org Annual Summit.
Cheers to all who stopped by our booth. Visitors were certainly not afraid [...]
As you may know, we launched an on-demand version of PowerReviews in December, called PowerReviews Express™, focused on small and medium-sized online businesses. Express has the same tag-based reviews capabilities that are used by our Enterprise clients, such as REI, Staples and Toys “R” Us, but at an affordable price (starting at $80/month), and with [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
One of the best things about the recent Shop.org even in Las Vegas was having my dear friend Alison Jeske – Director of Product Management at Drugstore.com, be my partner and official “sidekick” for two of my round table presentations – ‘Analyzing the Customer Experience’ and our very well attended ‘Critic’s Corner’ where she and [...]
I don’t think I have ever been busier than last week’s BIG show in Vegas!
So besides all the schmoozing that one must do there (and that’s a fun thing!) I had three different assignments while there. The first is the subject of today’s posting.
I had the distinct honor of introducing one of the first tracks [...]
(The picture is of me at the luau party commiserating with the little piggy that just “stayed home.”)
Folks, I feel just like this pig as I am nearly wiped out from going to market – the four-day eTail East 2008 event which just concluded last week in Washington, DC. Not only was this [...]
That is just one of the pearls that Raul Vasquez, CEO of Walmart.com (www.walmart.com), shared with the audience yesterday morning during his opening keynote address at the Shop.org Online Merchandising Workshop ‘08 here in Huntington Beach, California. Raul went on during his hour-plus talk, which by the way was one of the most engaging, insightful [...]
Last night was the opening reception of the Shop.org Merchandising Workshop and what a fun event it was. Filled with some of the biggest and brightest Who’s Who in our industry , the conversions with both familiar and new faces was inspiring and insightful as usual.
And, a quick look through the agenda reveals a [...]
I have some very exciting news to share with you that is of “global” proportion! Yup, you guessed it, the secret it out… PowerReviews has officially thrown its hat into the worldwide e-commerce arena.
And helping us in this regard is our dear friends at Venda, the global leader in on-demand e-commerce solutions. In [...]
We know they can put together incredible Annual Summits and workshops, but can Shop.org host a regional dinner? The answer is YES – they certainly can!
Several months ago PowerReviews signed up to co-host the San Francisco dinner event with MyBuys with minimal expectations as this is really “their” event – meaning they select the restaurant, [...]
