by Yvonne Gando, Social Commerce Analyst
If you lean in a bit further and look a little more closely, you’ve known this thing called social media for years. It’s ripped right out of those social studies textbooks that weighted many a sixth-graders’ backpacks, in their curricular insistence on opening young minds to the strands that define [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
When Andy and I started this business several years ago, we knew that SEO was an intrinsic part of the value equation for customer reviews. But to provide a review solution that grows in functionality with every product release, we chose to use Javascript on the client’s website to pull in new features as soon as they’re [...]
Not one for blatant self-promotion, it’s time to step out of my normal self…
I’m super excited to announce that PowerReviews is one of 300 cool companies selected as Finalists for Webware 100 – the top 100 Web applications around the globe! Over 5,000 applications were nominated, and we’re proud to be one of the 300 [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
A few months ago, evo (evogear.com) launched AnswerBox and their shoppers responded by posting hundreds of questions and answers right off the starting block. Shocked by the immediate engagement, we became curious…Why are shoppers asking so many questions? And why should retailers strive to answer them?
According to JupiterResearch, 42% of 1,179 consumers surveyed have left [...]
I don’t think I have ever been busier than last week’s BIG show in Vegas!
So besides all the schmoozing that one must do there (and that’s a fun thing!) I had three different assignments while there. The first is the subject of today’s posting.
I had the distinct honor of introducing one of the first tracks [...]
Last night was the opening reception of the Shop.org Merchandising Workshop and what a fun event it was. Filled with some of the biggest and brightest Who’s Who in our industry , the conversions with both familiar and new faces was inspiring and insightful as usual.
And, a quick look through the agenda reveals a [...]
