by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
By Andy Chen, Co-Founder
I’m pleased to announce that Pehr Luedtke has joined PowerReviews as CEO. This move is the next step in PowerReviews’ expansion into broad-based Social Commerce Solutions. Pehr brings a unique combination of marketing and merchandising experience at branded retailer Levi Strauss and consumer online marketing and operations experience running Epinions, [...]
Because product reviews have been proven to increase conversion rates and drive sales (e.g. Netshops Case Study), it was only a matter of time before a major corporation got caught trying to game the system to their benefit. I first found out about the “Belkin situation” (advertising and paying for 5-star reviews), when an analyst [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
To echo a quote Sucharita Mulpuru of Forrester recently attributed to one of her past professors, “metrics are like bikinis…what they reveal is interesting, but what they hide is essential.”
Because Buzzillions.com acts as a consumer facing testing-ground for innovative new services and features, we are in a unique position to observe how shoppers use and [...]
We at PowerReviews don’t spend a ton of time shouting from the mountain tops but we did want to take a moment to celebrate an old idea that is being taken up in a new way. The old idea is for brands to expand their footprint in their retail channels to influence the consumer’s choice [...]
A few months ago, evo (evogear.com) launched AnswerBox and their shoppers responded by posting hundreds of questions and answers right off the starting block. Shocked by the immediate engagement, we became curious…Why are shoppers asking so many questions? And why should retailers strive to answer them?
According to JupiterResearch, 42% of 1,179 consumers surveyed have left [...]
On behalf of everyone here at PowerReviews, I would like to say “Thank You” to Jay Shaffer for his passion, dedication and amazing accomplishments during his time as our VP Worldwide Sales and Marketing. His animated and uplifting personality will certainly be missed in this office, but we are excited to see what lucky adventure [...]
Amidst all this uncertainty in the news these days, there is only one thing we here at PowerReviews know for sure – merchants love our review solution and are adopting it in record numbers.
As of this week (October 15) our 2008 Total Sales YTD (year-to-date) have surpassed total sales for all of 2007. With three [...]
Taking pride in a job well done is reward enough. Embracing that philosophy is core to our success at PowerReviews and is at the heart of our organization. We are rewarded with each and every client launch and watch in awe at times in the incredible way our clients are using customer reviews to enrich [...]
