Sometimes trends appear that seem new and innovative, and other times, it feels like some marketers simply put labels on old ideas. Social Media is one of those trends that can go either way. On one hand, companies have been leveraging customer-generated reviews, forums, photos, and videos for quite some time. On the other hand, [...]
Hot on the heels of Citysearch, CNET and digg, PowerReviews has integrated its platform with Facebook Connect. Why is this so important? It enables the integration of your site with Facebook in a way that makes it much easier and faster for consumers to publish their activities on your site to Facebook. Specifically, starting this [...]
As head of Client Services at PowerReviews working with many of our 300+ clients, I’ve seen a significant shift in how customer reviews are being employed by retailers and Brands in the past 18 months. In the early days, my work centered around educating clients on the importance of customer reviews in closing sales on [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
We at PowerReviews don’t spend a ton of time shouting from the mountain tops but we did want to take a moment to celebrate an old idea that is being taken up in a new way. The old idea is for brands to expand their footprint in their retail channels to influence the consumer’s choice [...]
