Entries Tagged as 'Authenticity'

Thursday, November 19th, 2009

PowerReviews Granted Patent for Pioneering Product Review Technology

By Andy Chen, Founder and VP, Strategic Partnerships
Today we announced that the U.S. Patent & Trademark Office just issued a key patent to PowerReviews related to our tag-based review technology – specifically, the ability to present at-a-glance review summaries that make reviews more informative and easier to use. This is the first of seven patents [...]

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Filed under Authenticity, Clients, Community, Innovative Features, New at PowerReviews, PowerReviews Express, PowerTags, Review Snapshot, Reviews, Shopping Experience, Social Commerce, Social Cross-Sell, Social Merchandising, Transparency, Uncategorized, social media

Tuesday, October 20th, 2009

Keeping the Faith In Customer Reviews

by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]

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Filed under AnswerBox, Authenticity, BrandConnect, Buzzillions, Industry Stats, Innovative Features, PowerTags, Research, Reviews, Shopping Experience, Social Commerce, Transparency, negative reviews