by Yvonne Gando, Social Commerce Analyst
In the infinite space of the blogosphere (as of August 2009, there are over 200,000,000 blogs in existence, with 34% containing opinions about products or brands), who’s playing dirty and who can you trust?
With the announcement of the FTC regulations earlier this month, and the thought-provoking debate that has ensued, [...]
By Andy Chen, Co-Founder
I’m pleased to announce that Pehr Luedtke has joined PowerReviews as CEO. This move is the next step in PowerReviews’ expansion into broad-based Social Commerce Solutions. Pehr brings a unique combination of marketing and merchandising experience at branded retailer Levi Strauss and consumer online marketing and operations experience running Epinions, [...]
by Yvonne Gando, Social Commerce Analyst
The Wall Street Journal featured a story yesterday that credited PowerReviews with helping ecommerce businesses boost customer review volume and build trust among online shoppers. The results: shoppers feel more comfortable buying online, while merchants are better able to identify problems with their products or services.
The article highlighted the success stories [...]
by Yvonne Gando, Social Commerce Analyst
If you’ve been following our tweets and the latest social buzz, then you already know about the 2009 Community and Social Media Research Study that we conducted with the e-tailing group. The study revealed that companies rank customer engagement as the number one goal in using community and social media [...]
It’s hard to believe that another year has passed…and that so much has changed within and outside of our industry. The macro-economic environment has altered the way we approach our business, the world is getting more connected (and mobile!), and the individual has begun to exert his/her power to create dramatic change.
On a smaller scale, [...]
A few months ago, evo (evogear.com) launched AnswerBox and their shoppers responded by posting hundreds of questions and answers right off the starting block. Shocked by the immediate engagement, we became curious…Why are shoppers asking so many questions? And why should retailers strive to answer them?
According to JupiterResearch, 42% of 1,179 consumers surveyed have left [...]
Change is in the air and on the lips of every newscaster in the country. We at PowerReviews are awed by the way technology influences our modern day world all the way up through the presidential election. Both presidential campaigns reached out through new communication channels like text messaging, Google ads and online donations.
In our [...]
