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Author: ryan

Posts by ryan:

Skechers and Teleflora go from Super Bowl to Super Social (2 Free Studies)

If you’re like me, you’re as much as of a fan of the Super Bowl commercials as you are of the game itself. You may even recollect two memorable 30-second spots from Skechers and Teleflora from this past year. To refresh your memory, the Skechers ad features the loveable Mr. Quiggly, a French Bulldog, who rocks red Skechers running shoes as a late entry a Greyhound dog race. The Teleflora ad features the “not-so-unfortunate-looking” Miss Adriana Lima, who proceeds to dress herself after… umm, better leave it at that I guess. Today, the two leading retailers are back on the national … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! Exciting things are transpiring in the world of Social Commerce as Facebook prepares for IPO. From retailers’ continued excitement at the prospect of Facebook Commerce to an interesting recap of 2011 retail happenings, as well as looking ahead into 2012 and beyond, PowerReviews has curated the best e-commerce/social shopping news so you are given only the crème de la crème. Facebook finally announced their IPO which, to no surprise, is predicted to shatter a few records. the $5 IPO is the largest for Internet companies ever, and is … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks have been rife with interesting news in our exciting industry. From Google’s decision to rank UGC higher in their search results yet again, to consumers’ continued interest in making purchases on the go, PowerReviews has curated the best e-commerce/social shopping news so you are given only the crème de la crème. December was a big year for retailers, who saw a surge in the amount of sales made through mobile devices. Specifically, according to the IBM Benchmark report that tracks online sales of some … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

And just like that the holidays are over and we’re back with another installment of the PowerReviews Bi-Weekly Industry News Roundup! Here’s the past two weeks’ worth of the most topical industry news for your reading pleasure. Dive in! While the majority of retailers are going “new school” with their guerrilla marketing by blasting their message out via social media, one retailer, Karmaloop, is going “old school” by hiring brand representatives–and it’s working. In fact, 27% of Karmaloop’s sales last year came from its network of over 96,500 representatives that promote Karmaloop in exchange for merchandise from the retailer. Anyone … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

And we’re back with another installment of the PowerReviews Bi-Weekly Industry News Roundup! Here’s the past two weeks’ worth of the most topical industry news for your reading pleasure. So dive in, posthaste! To the chagrin of brick and mortar retailers everywhere, the online retail giant Amazon introduced a promotion last week that gave shoppers up to $5 off if they scanned a bar code with its mobile application, and then purchased that item online. Already hurting from the reeling economy and consumer propensity to shop more online, small to mid-size businesses all over the country called foul. In response … Continue reading

PowerReviews takes Chicago #Social

It’s been close to a year since I started at PowerReviews, but before last Wednesday night the only thing I knew of Cathy Halligan’s ability to hold an audience, other then during internal meetings, was what I’ve heard from my colleagues.  At the Palomar Hotel in Chicago, our SVP of Sales & Marketing, accurately and compellingly offered PowerReviews perspective on Social and how it’s guiding the PowerReviews product road map.     The event was appropriately named the PowerReviews Social Commerce Think Tank (#ChicagoSocial in Twitter language), and believe me, “Social” was palpable.  Cathy’s audience included representatives from online merchants … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

Welcome to another edition of PowerReviews’ Bi-Weekly Industry New Roundup! As we make our way towards the busy holiday season the eCommerce world has been abuzz with exciting new developments: In an article that may come as a surprise to some, MediaPost’s Mark Walsh digs into an emerging shopping trend with smartphone users. According to a recent survey conducted by Retrevo, two thirds of today’s smartphone users admit that they have checked out a product in a brick and mortar store and then made the purchase itself from a different store online. The reasons for not committing to the purchase … Continue reading

Bi-Weekly Industry News Roundup

Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks were rife with interesting Social Commerce news as we make our way toward the busy holiday season. In the past two weeks we’ve seen eBay announce its plan to adopt Facebook’s Open Graph, Walmart announce its integration with Facebook to promote in-store promotions and events, and a push for online sales tax reform on the federal level. There is no better indicator that the Social Commerce revolution has arrived than the largest online auction house in the world baking Facebook into their offerings. EBay … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks have been rife with interesting news in our exciting industry. From Google’s decision to acquire Zagat, to Amazon’s agreement to begin collecting sales tax in California a year from now, PowerReviews has curated the best e-commerce/social shopping news so you are given only the crème de la crème. Last week Google stunned the e-commerce world with the announcement of their acquisition of Zagat, the respected and well established rating company. Zagat was created in 1979, and provided helpful insights and ratings of restaurants, hotels, … Continue reading

PowerReviews Bi-Weekly Industry News Roundup

    Welcome back to another installment of the PowerReviews Bi-Weekly Industry News Roundup! These past two weeks have been rife with news in the Social Commerce space. Commerce 3.0, We-Commerce, or whatever else you want to call it–we’re excited as everyone else is about the implications. Dive in! The Rise of We-Commerce The social shopping revolution has arrived. When we’re considering a purchase, we ask our friends for their opinions. And increasingly, we ask them through social networks that make it that much easier to poll a large number of our friends at once. Vivian Wagner of the E-Commerce … Continue reading

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