We’ve been acquired by Bazaarvoice, Inc (NASDAQ: BV)!

Our combined team will bring together the very best of both platforms. To learn more about the acquisition, read the press release, and visit Bazaarvoice.com.

Author: Kevin

Sr. Marketing Manager, Demand Gen

Posts by Kevin:

Did you hear the one about measurable social ROI? From punchline to reality.

There’s an old joke about two marketing people.  They’re talking about work and one says to the other, “I know 50% of my budget is wasted, I just don’t know which 50%.”  For most marketing people, the joke is a little too close to home. Sure, almost any marketing person can measure the easy things; I spend X on a webinar, it generated 1000 leads so my cost per lead is $20, it should generate 50 meetings and 10 closed deals. Calculating the ROI on traditional marketing campaigns is relatively straightforward.  But what about the tough things to measure?  Especially … Continue reading