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Author: Jessica Falarski

Jessica is a marketing coordinator at PowerReviews, handling all online advertising, webinars, and demand generation. You can find her @JFayeSf

Posts by Jessica Falarski:

What South Park Taught Me About Social ROI

If you’re like me, you enjoy watching South Park.  The episodes are a no holds barred take on current events, fearlessly making light of anything and everything.  If you’re a fan, you may recall an episode from an early season where the plot centers on what are known as “underpants gnomes.”  The basic storyline is that the boys of South Park discover gnomes are stealing everyone’s underpants in an attempt to turn a profit.  When Stan, Kenny, Kyle and Cartman confront the gnomes on their stealing ways and question how they can turn a profit from underpants, the gnomes don’t … Continue reading

Climbing the Ladder of Social Success: How Step2 Creates Advocates with Loyalty

One of the joys of my job is that I get to hear real feedback from our customers and more often than not, the feedback is glowingly positive.  Last Wednesday we put on a webinar with Tena Crock, Online Marketing Director of Step2, the nation’s largest manufacturer of plastic toys.  Tena spoke to an audience of 200 or so about the benefits Step2 has seen since implementing a loyalty program in February. Tena knew Step2’s customers were huge brand advocates and talking about their products on the Internet, especially on Facebook.  As she put it, “Moms are so passionate about … Continue reading