3 New Must-Reads: Google vs. Amazon, Facebook Measurement Faux Pas & more
Ladies and gentleman, the time has come for our latest round-up of the can’t-miss industry and social news as of late. In this installment: Facebook Login success stories, Google’s most recent move to compete with Amazon, and a call to question how we measure Facebook’s impact on consumer behavior. Enjoy!
1. Driving Social Commerce with Facebook Login
For those of you fence-sitters out there — and we know there’s still a few of you out there — here’s yet more proof that you should get with the Facebook program. Since implementing Open Graph actions like “bought” or “faved” on its website, deal darling Fab.com has seen its referral traffic from Facebook double and its membership has grown from 1.8 million to 3.2 million users. And even if you’re unconvinced of the utility of your customers broadcasting your brand to their friends on Facebook, consider this: you can remedy traditional bugaboos like cart abandonment and forgotten passwords by offering your customers the option of Facebook login. Read more >
2. Google dips toe into customer service business
Google, the kings of the automated, algorithm-driven business made a surprising move this past week. In a bid to prevent more product searches from migrating to Amazon, Google launched a Trusted Stores program that includes a dedicated customer service team available to help stymied shoppers. Trusted Stores enables shoppers to see which online merchants offer quick shipping and good customer service, and looks to a move by the search giant into more of a marketplace model to rival Amazon. Read more >
3. It’s Time to Change the Discussion on Measuring Facebook Effectiveness
And back to Facebook! Reuters sent a few ripples through the social advertising landscape with a report claiming that four out of five Facebook users have never bought a product or service as a result of advertising on the site. Based on an online poll of 1,032 Americans, Reuters also reported that two out of five respondents were daily Facebook users and half claim to spend as much time on Facebook currently as they did six months ago. Of course, a rebuttal was fired up almost as soon as these findings were revealed. ComScore, for its part, took exception the self-reported nature of the poll, arguing that people are notoriously unreliable about reporting their own motives or behavior. For their part, comScore will be releasing its own study in a week. Stay tuned! Read more >
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Thanks for checking out this week’s installment. Until next time… stay social, my friends.
