A couple of weeks ago, Business Insider published a graphic showing “how ludicrously complicated social media marketing is now.” The sheer volume of social tools available today can be overwhelming, and navigating the wild world of social is one of the major inspirations for our upcoming theme at this week’s Internet Retailer Conference – SOCIAL IN THE WILD. (That, and the fact that one of our employees is a up-and-coming reality star on NBC’s Love In The Wild, but that’s another story.)
The social landscape today is massively complex. There are your typical social networks, social marketing management solutions, social commerce platforms, social business software, social ad networks, social search browsers, social analytics programs, social engagement platforms – the list goes on. Factor in the multiple major social acquisitions that have happened within the last couple weeks, and the truth is – it’s a jungle out there!
While “social” is clearly exploding in the marketplace, the ROI is still a hotly debated discussion. PowerReviews’ Essential Social Suite (ESS) has proven to deliver results and has helped a variety companies navigate the complex social jungle leading them to real, measurable social ROI.
Think we’re lion? Take a look at how Advance Auto Parts went from zero (having no e-commerce) to hero by delivering a best-in-class online customer experience. After launching ESS, Advance Auto Parts saw:
- 8,000 Social Loyalty participants in less than two months
- 141% growth in reviews posted to Facebook
- 50,000 reviews written on the Advance Auto Parts website, with 700% year-on-year growth
Attending IRCE this week? Stop by Booth #508 and let us be your guide. Say hello to the team, check out some new and upcoming product innovations, and hear more success stories of clients doing great things with social. See you in Chicago!