3 Must-Reads You Might Have Missed: Facebook’s Mobile Takeover, Web Adoption Over the Years & more
Following a big couple weeks in the world of social commerce, we’re back again with our trusty roundup of the “need-to-know” industry news that you might have missed. In this week’s installment:
As the saying goes, a picture is worth a thousand words. Or a billion dollars, if Facebook’s recent acquisition of photo-sharing app Instagram is any indicator. The social networking giant has been on a bit of a mobile-app shopping spree of late. In addition to its much-ballyhooed Instagram acquisition, the company also snapped up Tagtile, a customer loyalty app geared towards local businesses. Not sure what either piece of news means for you? Check out our summary of lessons you can learn from Facebook’s Instagram acquisition here, and read GigaOm’s take on Tagtile here.
2. Stores Go Online to Find a Perfect Fit
To cite another tried-and-true saying, if you can’t beat ‘em, join ‘em. Case in point? Nordstrom recently struck a partnership deal with Bonobos, the online-only purveyor of natty menswear. The $16.4 million deal has the two companies swapping expertise – Bonobos gains access to a new distribution channel and Nordstrom gets access to the upstart’s email and online marketing expertise. Kind of like a you-scratch-my-back-and-I’ll-
3. Digital Differences: Internet Adoption Over Time (Report)
What would you do without the internet? For many of us, doing everything online is almost as natural as breathing. Not so for far more Americans than you’d think, a newly released Pew Research report claims. Astonishing as it may seem, a full 1 in 5 Americans do not use the internet. Among those folks, a full half claim not to go online because they believe the internet isn’t relevant to them. In less surprising news, gadget ownership is largely correlated with age, income and educational level, and mobile continues to grow in importance as a predominant way to access the internet. Read more >
