There’s no such thing as a slow news day in the realm of e-commerce and social. In our fast-paced digital world, full of oversaturated RSS readers and a million tweets per minute, you can’t turn around for a second without missing some exciting announcement or happening.
Fear not, my friends… in times like these, you can always count on PowerReviews to deliver our regular roundup of the “need-to-know” news from the past two weeks. In this week’s installment:
You were just getting the hang of having a page on Facebook – posting a steady stream of updates, moderating comments, offering deals, counting fans, tinkering here and there – when bam! Along came the new Timeline layout like a tidal wave this past Friday. Or maybe you saw it coming and couldn’t wait to give your staid, old brand page a facelift with a big, shiny new cover photo. Either way, there was no shortage of sources offering advice to the newly Facebook-challenged when the switch happened this past Friday. Read Entrepreneur’s just-the-basics-please post here; ZDNet’s bulleted list of most-notable features here; and check out the Verge’s exhaustive guide here if you’d like some tips on adjusting your personal page as well. Read more >
Amazon casts quite a long shadow in online retail – long enough, even to cast a pall over Bentonville. Wal-Mart may be formidable offline, but they’re playing catch-up with Amazon just like many other multichannel retailers. With a growing portion of its customers turning to Amazon, the world’s largest retail chain is fighting to grow its share of online retailing beyond the 2% it now commands. In the past 9 months, they’ve acquired five technology firms – including a social media company and a mobile app developer – at a cost of $300 million, and hired 300+ engineers. They’re also piloting a program to let customers without credit cards reserve products online and then pay with cash for in-store pickup, among other initiatives. Read more >
Most in-the-know marketers look at Pinterest and see a growing source of referral traffic. Flash-sale pioneer Gilt Groupe is taking experimentation on the site one step further. They’re now offering deals through Pinterest using a feature called “Pin it to Unlock”. Here’s how it works – if a product on their site is pinned more than 50 times, the pin will link to a sale on Gilt.com that’s accessible only through Pinterest. Gilt is pinning its hopes on the site to generate conversions as well as traffic. Will it work? We shall see… Read more >
And from the department of “what will they think of next?”: First, bespoke tailoring went online. Then along came Warby Parker with its line of affordable, stylish eyeglasses. Now, even your morning shaving routine is getting disrupted by internet hipsters. Is Dollar Shave Club a viable threat to Gillette, Bic and online drugstores? If their business model proves as infectious as their promotional video, perhaps. Read more >
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