New Facebook Features, Pinterest for Brands & The PowerReviews Essential Social Suite Launch. (Bi-Weekly News Roundup)
PowerReviews Bi-Weekly Industry News Roundup
It’s a bird…it’s a plane…it’s…a bonus double edition of PowerReviews bi-weekly news roundup of all the news you need. Let’s jump right in.
With 900 marketers in the room, it’s a wonder Sheryl Sandberg managed to get a word in edgewise at Facebook’s first fMC marketing confab. But they were wise to take heed as the social networking giant had much to unveil: Timelines for brands, a Reach Generator feature to increase the number of eyeballs brand messages reach, and a raft of changes to their ad offering. And over in the retail end of things, Facebook made news for some noticeable defections as Gamestop, Gap and others discontinued their Facebook storefronts. Of course, we had a social commerce announcement of our own this past week…
We’ve always maintained that customers have the last word on any product or service they buy. And in the past couple of weeks, the market has validated our viewpoint with a couple of recent IPOs. San Francisco-based local-business review platform Yelp!’s IPO popped, swiftly trading up 47% from its IPO price. Now that’s something to yelp about.
Datahounds rejoice! Web metrics giant ComScore has released its annual survey on the state of the internet. The report highlights all the major trends in e-commerce, social networks, digital advertising, online video, search – in short, everything people do online. The biggest unsurprises? Facebook and Google still rule the roost on many accounts: Facebook now accounts for 15% of all time spent online and 16% of all page views; Google still owns ⅔ of the search market, though Microsoft’s Bing made significant headway at least in part due to a partnership with (surprise, surpise!) Facebook. E-commerce sites raked in $265 billion in 2011, a 12% increase over 2010.
Contrary to popular belief, you don’t have to be a female Midwestern crafter between the ages of 18-24 or 50-55 to have been bitten by the Pinterest bug. The online pinboarding site has been compared to del.icio.us, Path, StumbleUpon and a number of other Silicon Valley darlings past and present. Why should you care? Because it’s growing like topseed. Numerous sources allege that it reached the 10 million user mark faster than any other standalone site, and that it generates more referral traffic than YouTube, LinkedIn, Google+ and ReddIt combined. So what’s a brand or retailer to do? Take a look at the following tips on TechCrunch: