Introducing PowerReviews’ Essential Social Suite.
The numbers are staggering: 1 million pieces of social content – tweets, reviews status updates, shared photos, etc. – are created each minute. Direct ad spending on the Facebook platform is projected in the $3.8 billion range this year, and many millions more are being spent to build tricked-out brand pages and attract legions of fans to them. But most of that spending couldn’t be correlated to actual results.
Today, we’re proud to unveil our Essential Social Suite (ESS) that, for the first time ever, gives any business with an online presence a way to tie an actual dollar value to social activity. No more hand-waving about “brand awareness” or wondering how many of your Facebook fans actually saw your updates. ESS bundles all three components of social success — content, engagement and measurement – in an integrated platform to generate sales and more traffic to your site:
Social Content brings customer reviews and questions and answers together to generate relevant, product-related content from actual buyers. You’ll see increased sales from the 10-50% SEO lift that the keyword-rich, constantly refreshed content generates. And, with our new Social Answers product, your customers will get answers to their product questions within the critical 24-hour timeframe in which they are most likely to convert.
Social Engagement connects your most loyal advocates with your prospects by enabling customers to receive updates from reviewers, products and product categories right in their Facebook newsfeed. Our new Loyalty platform employs proven game mechanics and enables your customers to gain status and reputation as they generate more powerful social content.
Social Measurement helps you make sure it’s all worth it. Our measurement system combines reporting, dashboards and analytics to let you quickly assess the performance of your social efforts on metrics like traffic and conversions. The tool helps to answer common questions like “Which type of shared content creates the most organic traffic?” and “Which type of engagement is most likely to drive a conversion?”
The thinking behind it is simple. If you want to drive revenue, tie the social activity you’re generating to the place where your customers spend their money: your website. Then, give your customers the tools and incentives to broadcast their insights about your products and earn points while doing so. Then measure the results.
It’s as straightforward as social commerce always should be.
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