Welcome back to another edition of the PowerReviews Bi-Weekly Industry News Roundup! These last two weeks were rife with interesting Social Commerce news as we make our way toward the busy holiday season. In the past two weeks we’ve seen eBay announce its plan to adopt Facebook’s Open Graph, Walmart announce its integration with Facebook to promote in-store promotions and events, and a push for online sales tax reform on the federal level.
There is no better indicator that the Social Commerce revolution has arrived than the largest online auction house in the world baking Facebook into their offerings. EBay announced just that at their X.commerce Innovate Developer Conference 2011 this past week, and the eCommerce industry is in awe. EBay will bring Facebook “Want” and “Own” buttons to their Web site utilizing the Facebook Open Graph, which will allow consumers to connect with their friends through shopping. Read Zak Stambor’s full article below:
This week Walmart announced their launch of a Facebook application designed to connect consumers with their nearest Wal-Mart stores. The application will deliver users store-specific information about its network of 3,500 stores. This information includes daily deals, promotions, and events at the stores. The world’s largest retailer integrating so deeply with Facebook is a great sign of innovation to come in the Social Commerce space.
To lawmakers in the House of Representatives, Rep. Steve Womack, R-Ark., and Rep. Jackie Speier, D-Calif., have staged a rare showing of bipartisanship in their proposed bill to tax all Internet purchases, whether or not customers reside in states where the companies have no physical presence. This bill will result in states recouping billions of dollars in sales tax money by implementing a single sales tax rate that will affect all commerce from out of state. Juliana Gruenwald of the National Journal covers the landmark bill:
To quote Walter Cronkite, “…and that’s the way it is.”
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