PowerReviews Insider

by Yvonne Gando, Social Commerce Analyst

TwelpForce. People power. Consumer-driven innovation. The “conversation”. Gen Buy. Lobster tails. These are just a few of the core concepts (and choice food items) that gave conference attendees something to talk about at this year’s Shop.org Annual Summit.

Cheers to all who stopped by our booth. Visitors were certainly not afraid to let their “Social” hang out. If you were asked the question “What’s Your Social?”, and got a chance to put a sharpie to a slick-looking button to write down your response, then you kindly shared interesting and unique ways in which you connect with your friends and customers through social media.

What’s Your Social? not only compelled visitors by getting them to think about the fundamental shift in the way we now communicate in our personal relationships, but it also got them to explore creative and new ways in which to build deeper relationships with their customers. It was not an uncommon sight to see button wearers turn and squint to read each others’ buttons in the booth to ask, “Hey, so what’s your Social?” Among some of the interesting responses (and there were many), a personal favorite was “Salsa Dancing and Fine Wine.” View more of our favorites here:

For us, the Shop.Org Annual Summit is about connecting with existing clients and friends, and building new relationships. There is nothing more valuable than getting a chance to see everyone face to face, and putting that smile to the email, or that handshake to the voice on the phone–then continuing to build our relationships through the power of community networks and Social.

Here’s to incisive, eye-opening keynote presentations and panel discussions, “Social” button-wearers, popcorn noshers, and free morning lattes courtesy of Venda to shake off those late Vegas nights (we hear ya).

Most importantly, a special thanks to all the folks who attended this year’s event. Hope to see you next year!