PowerReviews Insider

I wanted to share an article I read this morning from eConsultancy reporter Graham Charlton, who was recently shopping for a travel cot online.   In his research, he encountered long lists of cots to sort through, as well as pages and pages of customer reviews to read for each cot.  Having written on the topic of customer reviews before, Graham was struck by the problem of “how to make sense” of reviews when there were so many of them.  He reflected on one of the tools that was developed by Amazon to help shoppers make sense of reviews — asking the crowd to vote on whether a review was helpful or not and allowing shoppers to then sort reviews by “most helpful”.  At PowerReviews, we feel this innovation is so important that we recommend “most helpful” as the default sort order for reviews to all of our clients.

In his shopping research, Graham found his way to Kiddicare (as you might expect, a client of PowerReviews), and discovered two other innovations that were helpful in making sense of reviews for him – filtered navigation using review keywords (we call “Social Navigation”) and summaries of reviews (we call “Review Snapshots®”), both uniquely enabled by our “tag-based” approach to reviews.

I’ll let Graham describe his experience shopping on Kiddicare.com in his article, How to organise e-commerce product reviews.