Entries from February 2009

Thursday, February 26th, 2009

Usability Experts Share Tips and Findings on Customer Reviews

A posting on VKI Studios’ official company blog today, discussed the value that a “customer-facing, independently-moderated [customer review] system” brings to the online shopping experience.
A joint client of ours – PetWellBeing.com – had an in-house testimonials engine on their site and decided to enhance their system by implementing the PowerReviews customer reviews solution in an [...]

Friday, February 20th, 2009

Negative Reviews – From a Retailer’s Perspective

The number of articles and blog postings has been mounting in response to Belkin’s “fraudulent reviews” posting and, most recently, Yelp.com’s “business of extortion” coverage (Yelp denies any wrongdoing and have issued an official reply). These cases, regardless of their merit, are of concern to us at PowerReviews, since they question the value that legitimate [...]