Entries from November 2008

Wednesday, November 26th, 2008

Black Friday, Cyber Monday and the Essential 7th Step

According to the eHoliday Survey, conducted for Shop.org this fall by Shopzilla, 83.7% of retailers will have a special promotion for Cyber Monday, up from 72.2% last year. With shoppers driven primarily by price this holiday season, retailers will compete head-to-head by running promotions revolving around free shipping, gifts and deep discount offers.

RIS News [...]

Wednesday, November 12th, 2008

Finding Answers

A few months ago, evo (evogear.com) launched AnswerBox and their shoppers responded by posting hundreds of questions and answers right off the starting block. Shocked by the immediate engagement, we became curious…Why are shoppers asking so many questions? And why should retailers strive to answer them?
According to JupiterResearch, 42% of 1,179 consumers surveyed have left [...]

Wednesday, November 5th, 2008

If the Public Speaks Will Anybody Listen?

Change is in the air and on the lips of every newscaster in the country. We at PowerReviews are awed by the way technology influences our modern day world all the way up through the presidential election. Both presidential campaigns reached out through new communication channels like text messaging, Google ads and online donations.

In our [...]