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Parents for Change…

Humor can be an enormously powerful tool in your communication efforts. When used effectively it can help your marketing message become a real standout, making such a positive impression that your shoppers just can’t refuse the offer.

And when it comes to finding creative ways to acquire new customers, our friends at Diapers.com have made tongue-in-cheek humor on a timely topic into an art form! Capitalizing on this election cycle with its “Time for Change” themes, Diapers crafted a highly entertaining 1-minute video that puts a smile on your face, pokes fun at the “dirty” job of selling diapers and definitely communicates a fun brand image.

The message is fresh and the video, which is accessible by a banner on their homepage, closes with a coupon good on your first order. Considering that much of their core product offering is a highly commoditized product, this is a great way to grab the attention of today’s online shopper and acquire a new online customer.

So hats off to Josh Himwich, their Director of Content Solutions, and the entire team at Diapers.com who never cease to impress and delight. Enjoy the show: “Time for Change”

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