PowerReviews Insider

I don’t think I have ever been busier than last week’s BIG show in Vegas!

So besides all the schmoozing that one must do there (and that’s a fun thing!) I had three different assignments while there. The first is the subject of today’s posting.

I had the distinct honor of introducing one of the first tracks of the show which was on Natural Search Efforts and Techniques – yes the ultimate desire of all online merchants. The timing could not have been more ideal as we here at PowerReviews had just completed an exciting and informative new case study with our client Brookstone and our mutual technology partner YourAmigo.

Working with John Lucey and Gary Smith we tested the power of user generated content in today’s online search behavior and the results were outstanding! By leveraging the content that was generated during the review submission process, Brookstone was able to capture an additional 33% increase in search traffic and corresponding revenue through the use of more socially based search terms!

Just think of it…we are asking today’s online shoppers to read and write UGC in terms of reviews and blogs and beyond, so of course this behavior is trickling into their online search behavior across the major search engines.

To read and learn more about these incredible and inspiring findings, download your own copy of our Case Study.