PowerReviews Insider

I’m here in Palm Desert for the BIG eTail West show and it is a terrific 81 degrees!

So I couldn’t think of a better place or way to announce the launch of one of our newest clients, Sun & Ski Sport! And although they are of course in the middle of their winter merchandise offerings, these folks are 100% year round fun!

We here at PowerReviews are thrilled to add Sun & Ski Sports to our more than a dozen sporting goods clients that included the ever impressive large retailers as well as some of the most exciting niche players in the space. I am sure you won’t fault me for saying that we are the leaders and experts in this market segment, too!

Our review system with its highly expressive tag-based feedback has become the chosen favorite for gathering user generated comments in one of the most passion driven consumer industries today – outdoor recreation! If you have the time just see what some of the customers on these client sites are saying:

• REI
• Sports Authority
• Dick’s Sporting Goods
• Eastern Mountain Sports
• Callaway Golf (pre-owned)
• TREK
• Alpine Sports Outlet
• Divers Direct
• WaterWorld Sports
• Olympia Sports
• Evogear
• Mountain Gear
• Fit Couture
• Modell’s

In talking to our friends at Sun & Ski, here is what they had to say:

“PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews,” said Scott Blair, eCommerce General Manager of Sun & Ski Sports. “Not only was the integration and start-up process was quick and easy, but the feature has caught on quickly and been very popular with our customers. User-generated content in the form of written comments and photos has been a huge plus for our site.”

Not only do they have five stores in the Houston area and one each in Austin, Grapevine, San Antonio, Miami, Atlanta, Charlotte, Oklahoma City, Tulsa, Cincinnati and Nashville, their e-commerce websites (www.sunandski.com and skichalet.com) offer more than 1,000 specialty products representing 100 brands.

Welcome to the family Sun & Ski!

(I’ll be blogging all week while down here at the eTail show so stay tuned!)