Friday, February 1st, 2008...8:32 pm
Internet Retailer – the one-two punch!
Right Jab…
I am down that the Internet Retailer Web Design ’08 in Miami this week (and yes, I jetted back across the U.S. yet again having just been in Orlando for the Shop.org event) and must confess I am truly impressed with the show.
Of course, like lots of folks I had my doubts about this first, single topic focused event by Internet Retailer as they had been doing just a singe wide ranging national event up to now. But I can say unconditionally that they hit a BIG home run with this show. People are all a buzz with the quality of speakers and content on the first day as well as the small amount of vendors are getting large traffic to their booths with matching interest from retailers.
While we do not have a booth here at this event given our travel schedule, I am walking the show because some of our partners and client are speaking. The presentation by my dear friend Lauren Freedman, president and founder of the eTailing Group is still being talked about this morning. Lauren always hits one out of the park. And I am expecting the same from Glenn Edelman of The Wine Enthusiast who is the closing act for the show, speaking on Making Site Search Do More Than Just Return Results. I suspect he will be sharing with the audience his plans for implementing Social Navigation – the ability to filter product selections by customer feedback such as comfortable, soft, easy to use – on their website in 2008!
Trust me on this one folks; you definitely want to put this show on your list for 2009!
Left jab…
And if that was not enough “love” already from Internet Retailer, yesterday an enormously important article, The Power of Reviews by my new dear friend Mary Wagner hit the wires. This is a MUST read for every retailer as it is packed with important information and insights about reviews, pricing models as well as a quick introduction to Social Navigation as implemented by onlineshoes.com.
It is indeed an honor to be featured by such a respected and well known industry giant known for superb coverage of all think ecommerce!
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